MEDIA CONTACTS: Primary Flight |Dejha Carrington |
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| Mobile: 305.766.9855
CIFO | Kristina Matos |
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| Phone: 305.455.3343
PRIMARY FLIGHT AND CIFO PARTNER TO CREATE MURAL BY MIAMI-BASED TALENT AT DOWNTOWN ART SPACE – UNVEILING SLATED DURING CIFO’S ANNUAL GRANTS AND COMMISSIONS PROGRAM EXHIBITION IN SEPTEMBER 2011
Organizations Adopt Social EnterpriseMicro-Financing Model to Recruit Community Support
Miami, FL - Primary Flight (“PF”) isproud to partner with the Cisneros Fontanals Art Foundation (“CIFO”) to create a block-sized mural by a Miami-basedartist from Latin America at the non-profit organization’s CIFO Art Space (1018 North Miami Avenue, Miami). Slated for completion in September 2011 to inaugurate CIFO’s 6th cycle of the Grants and Commissions Program Exhibition, the collaboration also supports Fund-A-Project– the organization’s micro-finance initiative currently being adopted by Primary Flight. For more information about CIFO, please contact Kristina Matos at 305.455.3343 and This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or visit www.cifo.org; for Primary Flight, contact Chris Oh at 954.801.3945 and This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or visit www.primaryflight.com.
“Primary Flight was conceived four years ago because a few local artists wanted to show their work during Art Basel and took matters into their own hands,” said Books IIII Bischof, PF founder and curator. “We chose the streets as our canvas because we couldn’t wait on galleries to give us a shot, and wanted to create a sense of entrepreneurship amongst artists and within the industry. As a collective committed to maintaining our artistic integrity, micro-financing allows us to rally financial and moral support for our message as it is – inherently intuitive and raw.”
A trend that gained mainstream momentum during the 1970s, this finance model reflects a balance between philanthropy and traditional business practice. As Primary Flight looks to plant roots in downtown Miami – an emerging hub of arts and culture, and the new Miami center – the CIFO mural will be the first in a series of long-term, public art development projects.
Established in 2002 by Ella Fontanals-Ciscneros and her family, CIFO fosters cultural and educational exchange within the visual arts community. With the Grants and Commissions program created in support of emerging and mid-career contemporary artists from Latin America, and Foundation-initiated support for other arts and cultural projects, CIFO and PF share a common vision of community building and social enterprise.
ABOUT PRIMARY FLIGHT
Primary Flight is a collaborative curatorial organization dedicated to the production of site-specific, street level and indoor, murals and installations. Since its inception in 2007, Primary Flight has brought together more than 150 of the world’s most influential artists to install their bodies of work live in the streets of Wynwood, the Design District and greater Miami-Dade. Launching Primary Projects at 4141 NE Second Avenue, Suite 104 in December 2010, Primary Flight uses its 4,000-square-foot space as an art lab, giving professional established and emerging artists the opportunity to redefine the context in which their work is experienced. For more information please visit www.primaryflight.com.
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